There are dozens of different ways to monetize a blog, but one of the easiest is to display Adsense ads. Google’s Adsense program allows webmasters and bloggers to display pay-per-click (PPC) ads from its Adwords program. When a visitor clicks an ad, you earn a percentage of the total price paid for that click by the advertiser. It’s a simple formula in which bloggers such as yourself get paid for each ad click. To maximize the amount your earn through Adsense, however, you’ll want to follow the tips listed below.
Identify Your Keywords
The first step towards optimizing an Adsense-driven blog is to identify your keywords. This doesn’t necessarily mean the keywords for which you are trying to rank, but rather the keywords you want associated with your Adsense ads. You’ll generally earn more money per click by targeting keywords associated with expensive Adwords ads. For instance, you can expect to earn much more if you display an ad for car insurance as opposed to pet accessories.
You can check out Wordstream.com for a list of the top 20 most expensive keywords in Google Adwords.
Blend Your Ads Into Your Blog’s Background
Another simple yet highly effective tip is to blend your Adsense ads into your blog’s background. Ideally, you want your ads to look like they are a part of your blog’s theme/template rather than a foreign object. This encourages visitors to click, which results in higher earnings. Google has a helpful Adsense creation tool to achieve this goal, which you should certainly use.
Use The Right Ad Formats
The format of your Adsense ads can make a world of difference in terms of revenue. Generally speaking, leaderboard-style banner ads are best suited for the top area of your blog (directly under the header) and square-shaped ads are best suited for the sides. While there are always exceptions to this rule, some of the best all-around formats include the 336×280, 160×600, and 300×250 medium ads.
Optimize, Optimize, Optimize!
Just because you are earning a decent amount of Adsense revenue on your blog doesn’t necessarily mean there’s no room for improvement. On the contrary, you can almost always improve your earnings by making small changes to your blog. Feel free to adjust your blog’s layout, navigation, ad placement, and other elements to see how it affects your Adsense earnings.
Do you use Adsense on your blog? Let us know in the comments section below!