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The 5 Commandments of Blogging

Publish New Content Regularly

This commandment is pretty self-explanatory. You can’t expect to run a successful blog unless you publish fresh, new content to it on a regular basis. Without content, there’s no reason for visitors or search engines to visit; thus, your blog will slip into the abyss where thousands of others remain hidden from public view. Ideally, you should create a new post or page at least once a week, but there’s certainly nothing wrong with creating two or even three posts per week — assuming you have the time and resources.

Write in First-Person Perspective

There’s a time and place for third-person perspective writing, but blogging isn’t one of them. Blogs are inherently designed to be more personal than traditional websites and online articles. As such, your style of writing should reflect this characteristic by speaking from the first person. It may take some getting used to — especially for writers who’ve always written in third-person — but it will eventually become natural through practice and dedication.

Break Up Your Content

What do I mean by “breaking up your content?” As a blogger, you want to avoid writing a large wall of text, as this discourages people from reading it, and subsequently makes it result in lower search rankings. A more effective style of blogging is to break up your content into small, easy-to-digest sections using headings, sub-headings, bold keywords, italics, and similar formatting methods. Doing so will make your blog easier to read, as visitors can scan the content rather than reading it word for word, left to right.

Keep it Short

Contrary to what some people may believe, longer blog posts aren’t always better. Readers generally aren’t interested in reading a long, essay-style article on a blog. You have to remember that many people access blogs through RSS services, displaying the content of multiple blogs at once. If you overload your blog’s readers with excessively long, drawn-out posts, it may discourage them from following your blog.

So, what’s the best length for a blog post? If you were to ask ten different bloggers, you would probably get ten different answers. However, I’ve found that 400-500 word posts tend to work well for most topics, although sprinkling in the occasional 500-900 word post may also prove beneficial.

Post Pictures

Do you include images in your blog posts? There’s a reason why all of our posts here at have at least one image: because it improves reader response while enhancing our posts with a greater element of visual appeal. In fact, a recent study conducted by the social media marketing firm SocialBakers found images to be the single most shared content on Facebook. This same principle holds true for blogs, as well. Adding images to your blog posts will make them more appealing, increasing the chance that visitors will share it with their friends and family.

What other commandments do you think should be added to this list? Let us know in the comments section below!

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The 5 Commandments of Blogging
These are the five most basic but most important "rules" about blogging - are you breaking any? Read on to learn more!