Tag Archives: PageRank

Can Duplicate Content Hurt Your Blog’s Rankings?

Photoxpress_10205037This is a question many bloggers ask. Search engines typically reward websites that publish unique, fresh content with higher rankings, so conventional wisdom should lead you to believe that duplicate content will have the opposite effect. If you rely on organic search engine traffic, you should read the following post about duplicate content.

How Duplicate Content Occurs on Blogs

Even if you don’t manually create two or more pages with the same content, it may still show up in several locations. WordPress, for instance, is the world’s leading content management system (CMS), powering millions of blogs and websites. While its arguably the best all-around blogging CMS, it comes with a dark side: the potential for duplicate content. By default, WordPress publishes content to the actual page or post URL, archives page, author page and tag page. So while you may assume your content is being published in a single location, it’s actually showing up in four locations.

Of course, there’s an easy solution to dealing with duplicate content on WordPress blogs: use an SEO plugin. Yoast SEO plugin allows WordPress users to specify which locations (e.g. archives, tag, author, etc.) they want to noindex. The content will still be published to these locations, but neither Google nor any other search engine will be able to index it.

Video: Matt Cutts Takes on Duplicate Content

Watch the video above for a closer look at duplicate content. Matt Cutts, head of Google’s anti-spam team, published this Q&A video back in December 2013. While it’s over a year old now, it offers some invaluable insight into duplicate content.

As Cutts points out in the video, nearly a third (25-30%) of the Internet is comprised of duplicate content. With such a massive chunk of the WWW featuring the same content, it’s virtually impossible for Google to penalize each and every site on which it is published. But there’s a fine line you must not cross when publishing duplicate content. According to Cutts, things like excerpts, terms and conditions, privacy policies, and other boilerplate content shouldn’t trigger any filters within Google’s ranking algorithm — meaning it won’t bring down your website’s search ranking. However, building the bulk of your blog’s content around content that’s published elsewhere may result in lower search rankings, or in severe cases, your blog being deindexed.

How To Manage Duplicate Content on Your Blog:

  • If your blog runs WordPress, download and install an SEO plugin such as Yoast’s SEO plugin.
  • Consolidate posts and pages with similar content together.
  • Adding the rel=canonical tag will guide search engines to the original source of duplicate content.
  • Create backlinks to your blog using a single domain format (e.g yoursite.com or www.yoursite.com).

How do you manage duplicate content on your blog? Let us know in the comments section below!

LSI Keyword

LSI stands for “latent semantic indexing,” and this is one of the most popular tools for identifying related keywords and phrases. You can input a specific topic and receive keyword lists for single-word, two-word and three-word keyword phrases that frequently appear together in clusters.

One of the most useful elements of LSI is the ability to search for keyword phrases within specific Google rankings. So you can easily use this tool to compare the phrases in the top result against those in the top five or 10 Google results. That can help make it clear what the general related keywords are and what words might be more specifically related to a particular website.

In the past, LSI Keywords and its related service, ThemeWriters, was used to create targeted articles for SEO purposes. The idea was to identify several valuable keywords and cram them into an article to boost a page’s rank for that keyword. Today, this type of keyword stuffing will cause more harm than good.

Instead, you should look at LSI Keywords as a tool for inspiration. Rather than trying to stuff a list of keywords into every piece of content you write, you should look at the listed words and phrases as a whole to see what relationship they have to one another. Use this to inspire your own content by giving you an idea of what major points should be addressed within an article on that topic.

Utilizing Related Keywords in Your Writing

The thing that’s important to remember about keyword clusters is that they cannot and should not be used like regular keywords. If you set out to write an article that contains as many of the related keywords as possible, your endeavor will likely fail. Niche vocabulary must arise naturally from the topic that you’re writing about and your expertise about that topic. In other words, you need to start with the topic first rather than amassing keywords and trying to write text to fit around them.

With that said, by far the simplest way to create a high-authority webpage is to have an authority write it. If you are already an expert in a given topic, you will naturally use the kind of related vocabulary that Google can identify and use to rank your page. If you’re not an expert, you could find one to write your article for you. This is the model behind many successful websites, such as WebMD or About.com: Experts are hired to provide content on their particular niches, with all of that content being pulled together into a single site by the webmaster.

Depending on your situation, this may not be possible. You may not have the connections or budget to hire a team of experts to create the content for your website. Fortunately, it is possible to write like an expert without actually being one. This will require some research and effort on your part, but it’s a worthwhile endeavor if you wish to create high-quality content that will earn a high page rank and invite ample traffic from visitors.