Do you struggle to come up with new topic ideas for your blog? If so, you may want to consider allowing user-generated content. Doing so is a great way to regularly fill your blog with fresh, unique contents. When your blog has unique content, it will usually reap the benefits of a higher search ranking. However, there are both pros and cons to allowing user-generated content, which we’re going to discuss further.
Let’s face it, buying content from professional authors and service providers is downright expensive. While many companies sell articles for as a little as 1 cent per word, high-quality, error-free content often costs ten times as much. User-generated content is free. Each time a user publishes a new article, comment, forum post, etc., it adds value to your blog in the form of free content.
Higher Search Rankings
While Google has yet to reveal its exact formula for ranking websites, we know that content is a prime ranking signal. This means websites that allow user-generated content will usually — but not always — achieve a higher search ranking. New content encourages search engine bots to crawl your blog, at which point they’ll view it as being an authority figure.
Allowing user-generated content to be published on your blog helps to build credibility. Visitors will view your blog as being a leader in its niche/industry if it contains helpful information published by other users. Of course, it can have the opposite effect by hurting your blog’s credibility if you allow the wrong type of content to be published.
One of the biggest issues associated with user-generated content is the potential for malware, viruses, spyware or adware being uploaded to your blog. Even if you restrict users to uploading specific file types, hackers and other individuals with malicious intent may bypass these measures by spoofing the file name. Long story short, user-generated content can leave your blog susceptible to viruses and malicious software.
Another hurdle faced by blogs with user-generated content is the task of moderation. Unless you want to take a chance your blog will be riddled with low value content, you’ll need to ensure all new user-generated content is reviewed before it’s published. Going through and approving or denying users’ content will ensure only quality, relevant content is published to your blog.
Do you allow user-generated content to be published on your blog? Let us know in the comments section below!