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Optimizing Your Blog for Higher Search Rankings

Still struggling to achieve a top search ranking for your blog? Conventional wisdom should lead you to believe that the higher your blog ranks, the more traffic it will receive. But how exactly do you increase your blog’s search ranking?

Use an SEO-Friendly Blogging Platform

The platform on which you build your blog will directly affect its search rankings. Some content management systems (CMS) contain messy code that’s difficult for search engines to properly crawl, which subsequently harms the site’s search rankings. You can avoid this problem, however, by using an SEO-friendly CMS for your blog like WordPress. Powering tens of millions of blogs and websites, WordPress is the world’s most popular CMS. It’s cleanly coded, patched with new updates in a timely manner, and features a plethora of plugins and themes.

Beware of Duplicate Content!

When blogging, use caution to ensure that your content isn’t being published in multiple locations. It’s not uncommon for blogging platforms to place new content in two or more locations, such as the original URL, authors, tags, categories, and archives. Just because you “think” your blog post is being published in a single location doesn’t necessarily mean that it is. Double-check your blog’s settings to ensure all new posts and pages are not being published in multiple locations. And if they are, use the noindex attribute to discourage search engines from crawling them.

Allow Visitor Comments

How can allowing visitor comments boost your blog’s search ranking? It’s no secret that content is a ranking factor used by Google, Bing, Yahoo and other search engines. Websites that are updated with fresh content on a regular basis will reap the benefits of higher search rankings. While you can always create new content by hand, a supplemental method of content creation is to enable visitor commenting. Each time a visitor leaves a comment, whether it’s positive or negative, creates new content for your blog. Search engines will notice this content, taking into account when determining where and how to rank your blog.

Social Sharing

Don’t underestimate the importance of social media when optimizing your blog for higher search rankings. All of the major search engines place an emphasis on social signals like Facebook likes and Twitter tweets. Assuming you are able to attract social signals like this, you can expect your blog to rise in the SERPs.

But how do you encourage readers to share your blog posts on their social media accounts? One helpful tip is to place social media buttons directly on your blog. Instead of forcing readers to leave your blog and login to their Facebook/Twitter accounts to share a post, they can do so directly from your blog. This alone can make a huge difference in your social media marketing efforts.

Have any other SEO tips for blogs that you would like to share with our readers? Let us know in the comments section below!

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Optimizing Your Blog for Higher Search Rankings
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Readers have to be able to find your blog, so you want your blog to rank high in search engine results. Follow these tips to boost your blog's ranking.
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