A high bounce is indicative of a more serious underlying problem. If your blog isn’t delivering the right content to visitors, they will leave without a clicking through to another page, triggering a “bounce.” This will not only hurt your traffic and conversions, but search engines will factor this into your blog’s ranking. The good news is that you can lower your bounce rate in just a few simple steps.
Let’s first discuss the basics of bounce rate, as some people are likely hearing the term for the fist time. Bounce rate is defined as the percentage of visitors who leave a website after visiting just a single page. If a third of your blog’s visitors click the back button in their web browser, close their browser, or remain idle for at least 30 minutes, without clicking through to another page, it will have a bounce rate of 33%. Bounce rate can be site-wide or page-specific, meaning an entire website can have an average bounce rate, as well as each page.
Bounce Rate vs Exit Rate: What’s The Difference?
It’s a common assumption among that bounce rate and exit rate refer to the same metric. While they are share some similarities, they are two different measurements with their own purpose. As previously stated, a bounce occurs when a visitor leaves a website without clicking through to another page. Exit rate is defined as the percentage of visitors who leave a page, even if they’ve clicked through to multiple pages.
Tips To Lower Your Blog’s Bounce Rate:
- Interlink your content using relevant anchor text. The more internal links you have spread across your content, the greater the chance of visitors clicking through to multiple pages.
- Ensure your blog is compatible on mobile devices. With more and more people opting to access the Internet via smartphones and tablet computers, mobile compatibility is something that bloggers can no longer afford to overlook.
- Publish high-quality content for visitors, not search engines.
- Install a yet-another-related-posts plugin. YARP displays links to related posts and pages, which subsequently encourages visitors to click through to multiple pages.
- Use Google Analytics to identify pages with high bounce rates. You can then work to optimize problematic pages, focusing your attention where it’s needed most.
- Limit the number of external links included in your posts, as an excessive amount will send visitors away from your site.
Have any other tips you’d like to share with our readers? Let us know in the comments section below!