One of the first steps in launching a new blog is to decide whether you want it on a dedicated, new domain, or as a subdomain of an existing website that you own. Subdomains are essentially websites that are prefixed to the URL of another domain name, such as blog.yourwebsite.com. The hosted version of WordPress allows users to create blogs for free, assuming they use their subdomain (e.g. yourblog.wordpress.com). This begs the question, however: is it okay to blog on a subdomain?
Benefits of Blogging on a Subdomain
Let’s first talk about the benefits of blogging on a subdomain. For starters, using a subdomain eliminates the need to buy/register a new domain na me. Domain names aren’t necessarily expensive, but they will still set you back about $12-$20 bucks per year. Rather than footing the bill for a new domain, you can launch a blog on an existing domain that you own, saving you a little bit of cash in the process. Subdomains may also prove beneficial in cases where it is attached to a popular, established website. While Google has said that it treats subdomains as independent websites, many SEO experts argue that there’s some correlation between the subdomain and domain on which it is attached. In other words, setting up a blog on a popular website may yield higher search rankings for the blog.
Disadvantages of Blogging on a Subdomain
But there are also some potential disadvantages of blogging on a subdomain. Subdomains are incredibly difficult for visitors to remember, which means fewer returning visits. If a user wanted to visit a blog on a subdomain, he or she would have to type in the full URL in their web browser — this includes both the prefix blog name, as well as the main domain. If the user only types one or other, they won’t be able to access the blog. Subdomains also rely on the web hosting of the original domain. If the hosting for your primary domain goes down (it’s bound to happen sooner or later), so will your blog. With a dedicated domain, you can set up a separate web hosting service for your blog.
The Bottom Line
As you can see, there are both advantages and disadvantages associated with blogging on a subdomain. Setting up your blog on a subdomain is cheaper, and some people would argue that it’s easier, but doing so may have a negative impact on the number of return visits it receives. If you are serious about blogging and willing to invest the necessary time and resources into it, you should probably stick with a dedicated domain. More returning visits means greater engagement, and that often yields higher search rankings. Don’t take my word for it, though. Perform a side-by-side test of two separate blogs, one on a dedicated domain and another on a subdomain, to see which one outperforms the other. Click to learn more information about the differences between domains and subdomains. What are your thoughts on subdomains for blogs? Let us know in the comments section below! Image attribution: https://www.flickr.com/photos/india_7/