Having been a blog writer for several years, I have come to understand a thing or two about blogs, writers and his or her readers. While a background and understanding of proper grammar, spelling, and punctuation create an atmosphere that draws readers in, writing a blog is more than just a splash of words on a page in order to drive traffic to your site. Rather, I’ve learned that a blog can become a connection. It can be a hub that brings thousands of people together to discuss something that is ultimately emotional and meaningful to each and every reader present. If your readers can relate to a post on an emotional level, you can bet your bottom dollar that they’ll be more than willing to bookmark your page and come back another day, thus increasing your traffic and boosting your SEO.
How can you make this connection with your readers? It’s not simple, and countless blogs throughout the Internet can attest to that. However, I have thought of several tips and pointers that have helped me connect with my readers. Check these tips out below and figure out which ones can best be implemented on your site!
1 – Keep Things Relevant
First and foremost, make sure that you’re writing about something relevant. Too many times have I been surfing a site and stumbled across something that felt out of place and forced in. While it’s necessary for a company looking to expand to push the limits on topics and content, it can certainly be tamed. For example, if a reader hops on to a video game website, he or she likely wants to read about video games, not wildlife. While this is a far-fetched situation, it does happen, and it turns people off.
2 – Provide Examples
A good way to keep readers entertained and engaged is by providing examples. Short stories (notice I say short – too long of stories will bore) help your reader understand what they’re learning and help them feel involved. With that being said, make sure that each story you share is relatable. People read because they want to learn, and hearing stories of others success, fame and fortune is hardly the motivation they’re looking for.
3 – Ask a Question
Whether it’s at the beginning of your post or at the very end, just ask a simple question for your readers to ponder as you pour out your thoughts. As readers browse your blog, they’ll keep this question at the back of their minds, allowing you entry to their train of thought and promote your business, website, or anything in-between. If your topic could be argued, invite your readers to share their thoughts or answers in the comments section, providing a reason for them to engage with you. Others will see this and follow along.
4 – Find Your Mood
Each blog, each article, and each post is tailored to a certain audience. Find that audience, and adjust your writing in order to best serve them. Keep your writing consistent, as well. There’s nothing more uncomfortable than finding a failed attempt at a joke within a serious article detailing the seriousness of breast cancer, for example. It just doesn’t fit, and it can quickly turn your readers off. Finding the right mood, however, and adjusting according to your audience and topic will provide a following that will last for years to come.
5 – Offer Something No One Else Can
Anyone can create a blog about cats. In fact, almost everyone has, and that’s why it’s simply not popular! You need to write about something that makes readers say, “I need to come to this site to get this type of information.” With that, they’ll keep coming back for more! You don’t necessarily need to be writing about something no one else has thought of, but you need to make it feel like you are the one and only expert on the subject.
With these tips, you can easily engage your readers and provide an experience that will keep them coming back for more. Re-read them all and pick out the ones you’ve done well, along with those you could improve on. Can you think of some other pointers that you’ve found to be useful? Let me know in the comments section (refer to tip #3)!