Still struggling to gain any traction with your blog? There are tens of millions of blogs currently online, but unfortunately only a fraction of them ever receive any noticeable amount of traffic. Unless you want your blog to fall into the abyss where countless others remain, you should take a methodical approach to crafting relevant, meaningful posts.
Step #1) Choose a Topic
The first step in crafting a blog post is to choose a topic. This is arguably one of the most difficult steps in the process, as many bloggers experience writer’s block. They may initially have several ideas, but once those are gone they struggle to come up with new post topics. If this sounds like a familiar scenario, try using Topsy, Google Trends, or Google News to find topic ideas that are related to your blog’s niche.
Step #2) Write
The second step in crafting a blog post is to write it. After choosing a topic, pull up your preferred document editing program (e.g., Microsoft Word, Open Office, etc.) and write your post. Some bloggers write directly in their blog’s content management system (CMS), but I recommend writing in a Word document first. Doing so will reduce the risk of your work being accidentally lost, and Word’s grammar and spell check will catch things you might miss.
When creating a new blog post, write with the end user in mind and snot the search engines. Far too many bloggers focus on things like keyword density, word count and other metrics, assuming it will improve their search rankings. But in reality, this only hurts their efforts by taking away from the reader’s experience. After creating your blog post in a Word document, copy and paste it into your blog’s CMS (note: use the Word paste function to prevent formatting from being carried over). If you want to retain the formatting, (e.g., headings, bolt, italics, bulleted lists, etc.), you can save your Word document as an HTML file, and then copy / paste it into your CMS.
Step #3) Proofread and Edit
Next, go through and proofread your blog post to check for spelling and grammar errors. Even the most experienced blogger will have a slip up from time to time. Proofreading, will allow you to catch these mishaps before your visitors see them. You can also use this time to polish your blog post, making it sound more natural and appealing. When you are finished, go ahead and publish your new post.
Step #4) Spread The Word
Last but not least, let the world know that your blog post exists by creating links on your social media accounts. At the bare minimum, you should have an account on Facebook, LinkedIn, Google+ and Twitter, all of which can be used to promote your new blog posts.
What’s your preferred method for crafting new blog posts? Let us know in the comments section below!