Category Archives: brand management

Blogging reputation words of wisdom

How to Manage Your Blogging Reputation

As a blogger, your reputation is everything. If people view you as being untrustworthy, fake, or too “generic,” it’s doubtful they will follow your blog. But if you are able to create and maintain a positive reputation, you’ll have an easier time connecting with your audience and building a strong following.

Take TechCrunch founder and blogger Michael Arrington, for instance. Most tech enthusiasts are well aware of his credibility on the web.  And according to the website TheRichest, Arrington is the world’s richest blogger, earning an estimated $500,000 to $800,000. While there are countless elements that are attributed to his success, it’s safe to assume that a positive reputation is one of them.

So, how can you manage your online reputation as blogger?

Think Twice Before Posting

Whether you are writing a short 300-word post or a longer 1,000-word post, always read back over it before posting. Could the post be perceived as offensive in any way? Does it contain questionable or inaccurate information? If so, you should probably delete or modify it. When blogging, you want to put your best foot forward, and this means only publishing high-quality content that’s not going to offend your readers. Granted, you can always delete questionable content after publishing it, but it might be too late if visitors have already copied it and posted it elsewhere on the web.

Register Your Domain Name

If you haven’t done so already, scoop up the dot com, dot net and dot org of your first and last name. Why is this important? Well, someone like a competitor or unhappy visitor could register these domain names in an attempt to rank for search queries consisting of your first and last name. Let’s say your name is Joe Bob (lovely name, huh?). Knowing that you are a popular, well-known blogger, a competitor may register www.joebob.com, placing a simple redirect script on the website to funnel visitors to his or her own website. If Google ranks joebob.com high in the search results for “Joe Bob,” your competitor could benefit from tons of practically free traffic.

Create a Google+ Profile

In addition to registering your first and last name as domains, you should also create a Google+ profile to better manage your reputation as a blogger. Having a profile will allow you to brand yourself by revealing information like your name, age, country/state of origin, blog URL, and more. Once created, Google will display a link to your profile in its search results, at which point visitors can click the link to learn more about you.

Use Your Name

If you want to create a positive reputation for yourself as a blogger, be sure to use either your real name or a pen name when blogging. I always cringe when I come across posts created by the “admin,” as it doesn’t feel very personal. A better approach is to use either your actual name or a faux pen name.

How do you manage your online blogging reputation? Let us know in the comments section below!

Image attribution: https://www.flickr.com/photos/krossbow/

5 Key Elements of a Successful Blog

googledomains-01#1) Well-Defined Niche

One of the biggest mistakes new bloggers make is trying to blog about every topic under the sun. A generalized blog might work for established, well-known brands like the Huffington Post, but it’s a sure-fire recipe for disaster for everyone else. Try targeting a narrow niche instead. Your blog will appeal to fewer people, but it will have a stronger connection with your target audience.

#2) Content Management System

While you can technically create a blog using nothing more than Notepad or Microsoft Word, an easier and more effective solution is to use a content management system (CMS). Doing so will streamline the process of adding, editing and managing your blog’s content (hence the name), allowing you to spend more time on building your brand and less time micromanaging the technical aspects of blogging. Some of the leading blogging CMS include WordPress, Joomla, Drupal, Blogger and Tumblr. Feel free to experiment with several different CMS to see which one works best for your particular needs.

#3) Visitor Engagement

You can’t expect to have a successful blog without strong visitor engagement. If you browse through some of the Internet’s most popular blogs, you would probably notice they all have one thing in common: visitors actively comment and engage on them. This is typically done through the blog’s commenting feature, which is found at the bottom of a post or article. However, some blogs may also have built-in forums, message boards, and internal social media networking features.

#4) Superior Content

Arguably, the single most important element of a successful blog is superior content. To encourage visitors to return, you must give them a reason, which is where content comes into play. You can drive traffic to your blog through social media, pay-per-click (PPC) marketing, search engine optimization (SEO), and media buys. However, it’s superior content that will keep them coming back. Don’t just toss up generic posts that contain the same rehashed content found on a dozen other blogs and websites, but instead deliver exceptional, unique content that provides real value to your visitors.

#5) Unique Brand

Last but not least, you’ll need to create a unique brand image if you want your blog to succeed. A strong brand should be relevant, unique and meaningful. Doing so will help visitors remember your blog and what it’s about, which subsequently results in more traffic and more sales/conversions.

Did we miss any other elements of a successful blog? Let us know in the comments section below!