Whether you’re new to blogging or if you’ve been doing it for years, you’ll probably find yourself struggling to come up with new topic ideas at some point. Blogs are driven by fresh, unique content, which is why they tend to have a high percentage of returning visitors. But when you’re unable to produce new content, visitors will forget about the blog, going elsewhere for news and entertainment.
Rather than rehashing the same content that you’ve already blogged about, you should try searching for new topic ideas on Google Trends. This free tool shows search trends for various keywords. How is this helpful for bloggers? Generally speaking, you want to blog about relevant topics that are popular and meaningful. This tool allows you to see how many people are searching for a particular keyword or phrase and whether or not the trend is expected to continue.
To use Google Trends, simply visit https://www.google.com/trends/ and either search for a specific keyword or choose the the “Trending Now” option. Choosing the latter option will reveal the top searches of the day in your respective country. If you’re looking for a topic that’s more closely related to your blog’s niche or industry, type a relevant keyword into the search box at the top of the page.
For example, searching for the keyword “cybersecurity” on Google trends reveals its past performance. According to Google Trends, the keyword peaked in February 2015. While it has since declined somewhat in popularity, it remains on a strong path to popularity. Now, if you look at the bottom of the page you’ll notice a list of related searches along with their respective popularity. One such keyword is “cybersecurity framework,” which has a Google Trends popularity rating of 25.
If you want to compare the popularity of one keyword with another, click the “Add term” button above the chart. This will place the second keyword’s popularity alongside the first. Of course, Google Trends isn’t the only tool for locating new blog topics. Other excellent tools include Topsy, Alltop.com, and good ol’ fashioned Twitter. Familiarizing yourself with these terms will prove well worth the time invested.
What are your thoughts on Google Trends? Let us know in the comments section below!