Move over WordPress, there’s a new blogging platform that’s gaining momentum.
Medium, a three-year blogging platform launched by Twitter co-founder Evan Williams, raised $57 million in a recent round of fundraising led by Andreessen Horowitz and Google Ventures. According to unnamed sources at Recode, this places the new platform’s value at a jaw-dropping $400 million.
So, what is Medium and why are so many people eager to invest in it? The platform was designed to encourage users to write posts that are longer than the 140 characters — the maximum number of characters allowed in a tweet. Williams wanted to create a platform that was as easy to use as Twitter, but offered greater flexibility in terms of content creation and networking. Just one year after launching Medium, there were 30 full-time workers keeping the platform afloat.
Medium continues to grow larger and more widespread with each passing month. Much like WordPress and Blogger, it offers a what-you-see-is-what-you-get (WYSISYG) visual editor complete with font type, font size, font color, and other formatting options. Creating blog posts is a breeze thanks to Medium’s WYSIWYG editor, as it eliminates the need for messing with complicated code.
But there’s another benefit to using Medium that shouldn’t be overlooked: it’s integration of an up-vote feature. Much like Digg and Reddit, users can up-vote their favorite posts. Posts with a high number of up-votes generally receive more traffic, simply because users assume these posts are higher quality than posts with a few-to-no up-votes. Bloggers can also share new posts with users after publishing. Once you publish a new post, simply click the “share” option to share it with your followers.
“At Medium we operate in a fundamentally different way. We don’t focus on pageviews, unique visitors, or click metrics. We don’t litter the platform with ads that are low quality, high clutter. We don’t tolerate bad behavior in the community. And we don’t violate people’s privacy, wrote Medium in a recent blog post.
We aim to surface quality. Every action on Medium is shared with our network, meaning everyone is an influencer. Whether you post, highlight, recommend, or respond — Medium helps you move other people, see issues through a different lens, change minds, and inspire action. We are confident this is the best model for both creators and audiences in the long run,” they went on to say.
Is Medium the right blogging platform for you? Being that it’s free to use with no strings attached, it’s certainly worth checking out. Medium is fast, user-friendly, well-designed, and loaded with features.
Then again, Medium has some major drawbacks that restrict its effectiveness as a blogging platform.
For starters, Medium doesn’t offer the same amount of themes and plugins as WordPress. One of the reasons why WordPress is the world’s leading blogging platform is because of its vast library consisting of tens of thousands of themes and plugins, many of which were developed by third-party companies and coders. Because Medium is still relatively new, it lacks this same level of community support; therefore, bloggers won’t have access to the same number of themes and plugins as supported by WordPress.
Have you blogged with Medium? Let us know what you think in the comments section below!