Techniques For Writing Articles That Your Readers And The Search Engines Love
As Google continues to update its search algorithms, webmasters everywhere are struggling to keep up. The sharpest among them have realized what others have yet to discover: SEO as we know it is dead. The old tactics for getting your work recognized and rewarded by search engines have stopped working. In many cases, these formerly safe SEO practices can now result in your site actually being penalized and losing rank. This shake-up is huge, and it’s left many webmasters scrambling for answers about how to create the content that Google wants to promote.
The good news is that while old SEO tactics no longer work, your page rank is not left to chance. You can control how well your pages perform in searches by modifying your content. In this regard, SEO is still alive and well. But now, instead of crafting content that will appeal to search engines, your goal should be to create sites that will be meaningful and valuable to visitors. Sites that succeed in that will continue to do well regardless of what changes occur to search engines in the future.
In this guide, we’ll look at the details of crafting authoritative content. First we’ll look at what exactly authority means in the context of building webpages. Then we’ll look at how the concept of a “good” page has changed thanks to the evolution of searching and SEO practices. After that, we’ll get into the details of crafting the kind of high-quality content that will bring visitors to your site and boost its ranking.