Still haven’t taken the time to set up a blog for your business? Many people assume blogs are used strictly for personal purposes, sharing with the world political views and movie criticisms. While many blogs fall under this category, many businesses find blogs increase their sales.
#1) Boosts Your Credibility
Businesses that maintain active, informative blogs are viewed as being more credible in the eyes of their target audience. When a user searches for information related to your business online, he or she may notice your blog. If your competitor doesn’t have a blog, users may may assume you are more actively engaged with helping customers. They will view your business as being more credible and trustworthy since it contains an informative blog.
#2) Drives Traffic
Of course, another undeniable benefit of business blogging is it drives traffic to your website. If potential or current customers find your blog useful, they will read it, and some will return periodically to see if you’ve published new content. You can use this extra traffic to your advantage by selling your product/service either directly on your blog or on a website linked to your blog. This alone should be reason enough to launch a blog for a business.
#3) Easier For Customers To Find
A lesser-known benefit of business blogging is the simple fact that it makes your establishment easier for potential customers to find. Let’s face it, the old days of finding a business’ street address and phone number in the Yellow Pages are long gone. Now, consumers use the Internet to locate this information. By maintaining an active blog, you’ll make your business transparent so it’s easier for potential customers to find. Just remember to include all of the pertinent information on your blog, such as the address, hours of operation, phone number, email address, etc.
#4) Showcase New Products
Business owners can also use their blog to showcase new products or services. You can use it to announce new offerings, or offer a discount for the first X number of buyers, or any other promotional offer. The next time your business adds a new product to its lineup, think about how to use your blog to hype the new product and get customers interested.
#5) Encourages Sharing
Blogs naturally encourage users to share the content on their social media networking sites/profiles. How does this benefit business owners? If your blog readers share a blog post with their network of friends, family and associates, more users will see your blog, which in turn drives traffic and sales. You can drive even more social shares by including Facebook, Twitter and Google+ buttons on your blog.