Where does your blog rank in the search engines? If it’s several pages deep for its target keywords (or not indexed at all), it’s probably time to do a little SEO work. Search ranking plays a direct role in both the quantity and quality of traffic that a blog receives. Therefore, it’s important for bloggers to optimize their blogs for higher search rankings.
Check Your Permalinks
Search engines use hundreds of different ranking signals to determine where and how to rank websites. One of these signals is the URL structure. Ideally, your blog should have permalinks that reflect the post or page’s content. This page, for instance, uses the following permalink:ow-to-get-your-blog-noticed-by-the-search-engines. As you can see, the URL is based on the post title, which is “How to Get Your Blog Noticed by the Search Engines.” This is a more meaningful and relevant permalink than a generic URL like http://www.mybloggerz.com/?p=123. If your blog uses the WordPress content management system (CMS), you can adjust your permalinks by logging into your blog and accessing Settings > Permalinks.
Keep on Bloggin’
Far too many bloggers initially set up their blogs, publish a couple of posts, but then fail to take any additional action. You can’t expect people to follow your blog unless you publish high-quality content on a regular basis. Content is the driving force behind every successful website, and blogs are no exception. Try to get into the habit of publishing 1-2 posts per week, more if you have the time. Thanks to the scheduling feature found in most blogging platforms, you can set up new posts to be published at a later date.
Beware of Spam
Most experts will agree that visitor commenting is a helpful feature that should be enabled on blogs. Each time a visitor leaves a comment, it creates new, unique content for your website, boosting its overall engagement. However, the downside to visitor commenting is that it will likely attract spam — comments that are left strictly for marketing or other commercial purposes. Allowing these spam comments to flood your blog may deter search engines from ranking it high, simply because the search engines will view your blog as a source of spam. To prevent this from happening, set up visitor comments to require approval before publishing.
Search engines generally do a pretty good job at discovering new blogs and websites on their own. You can give them a little nudge, however, by building backlinks to your blog. As search engines crawl the Internet, they’ll stumble upon your link, directing them to your blog. Just remember to stick with relevant, non-paid links from authoritative sources. You can check out some of our previous blog posts for more tips and ideas on how to generate relevant backlinks.
Have any other blogging tips that you would like to share with our readers? Let us know in the comments section below!
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