Launching and maintaining a successful blog isn’t an easy task. Among other things, you must learn the workings of your content management system (e.g. WordPress, Drupal, Joomla, etc.), develop a clear understanding of your target audience, and research and publish new posts on a regular basis. However, you can encourage greater visitor engagement and higher search rankings by following some simple steps after publishing a new post to your blog.
Even if you think your new blog post is perfect, it’s always a good idea to go back and read it one last time. Perhaps you’ll find an error that you missed the first time, or maybe you’ll think of a better way to word a sentence or phrase.
Update Your Navigation Links
After publishing a new blog post, check your website to make sure it contains a link to the new page. Most CMS automatically update navigation links when a new page is created. However, if your blog is built on a static website, or if you prefer to manually set your navigation links, you’ll have to go back and add a link each time you create a new post or page. Failure to do so may result in neither visitors nor search engines from being able to see it.
Assuming you are active on social media (which you should be), you’ll want to promote your new blog post here. Fire up your Facebook, Twitter and Google+ accounts and post a link to your new post URL. Doing so will benefit your blog in two different ways: first, it drives traffic to the new post. Second, it creates backlinks that search engines will crawl and follow, which subsequently helps your blog rank for its target keywords. If logging into your social media accounts each time you create a new blog post sounds like too much of a hassle, you can always use an automated service like HootSuite.
Another helpful tip in promoting new blog posts is to go back and interlink the URL from old posts and pages. In other words, search your website for keywords associated with the new post’s topic and create backlinks pointing to the new post URL. This process, known as interlinking, promotes a positive user experience while encouraging search engines to crawl your site.
Have any other blogging tips that you would like to share with our readers? Let us know in the comments section below!