Do you properly optimize each and every image uploaded to your blog or website? If you answered no to this question, you aren’t alone. The fact is that most webmasters fail to acknowledge the importance of this otherwise simple task. But if you aren’t taking the time to optimize each and every image on your website, you’re missing out on one of the easiest ways to generate additional traffic. The fact is that Google and the other search engines won’t be able to categorize them appropriately unless they are optimized.
#1 – File Naming
How are your image files named? If they’re named generic terms like image246436.jpg, there’s really benefit in terms of SEO. A better approach is to name your image files something relevant to their content. Let’s say you have an image of a roller coaster on your website. Rather than using some generic term such as the one listed above, you should name it roller-coaster.jpg. Search engines aren’t capable of reading images, so they use other factors like the file name to rank them.
#2 – Resizing
Resizing is another important step in website image optimization. WordPress and numerous other blogging platforms have convenient image resizing tools built in, but using these isn’t recommended. If you load a large, oversized image into tool and resize it, viewers will still have to load the original image when they visit your site. Instead, resize your images manually before uploading them to your website.
#3 – Alt Text
Of course, you can’t forget about adding the alt text to your images. When you hover your cursor over an image, the alt text will pop up to describe what you’re looking at. You can add this to your images with a basic alt=description tag. Here’s an example using the image file previously mentioned: <img src=”roller-coaster.jpg” alt=”Roller Coaster” />,
#4 – Captions
Yet another step towards creating more search engine friendly images is to add a caption. As the name suggests a ‘caption’ is a short blurb at the bottom of an image. Adding them to your images is beneficial to both visitors and search engines.
#5 – Relevancy
Lastly, make sure your images are relevant. I know this is commons sense to some people, but you would be surprised to learn how many webmasters toss up irrelevant images without thinking twice. If you’re going to name an image file roller-coaster.jpg, make sure it’s a roller coaster; otherwise, you’ll send the wrong message to your visitors and the search engines.
Have any other image optimization tips you’d like to share with our readers? Let us know in the comments section below!