When you’re planning content for your website, you will want to make sure that the site offers information that’s relevant to what people are searching for. You’ll also want to make sure that the vocabulary that you’re using on the site is consistent with what experts will use when discussing those same topics. Fortunately, there are several tools you can use that will help you pinpoint related keyword ideas and identify niche vocabulary.
The thing that’s important to remember about keyword clusters is that they cannot and should not be used like regular keywords. If you set out to write an article that contains as many of the related keywords as possible, your endeavor will likely fail. Niche vocabulary must arise naturally from the topic that you’re writing about and your expertise about that topic. In other words, you need to start with the topic first rather than amassing keywords and trying to write text to fit around them.
With that said, by far the simplest way to create a high-authority webpage is to have an authority write it. If you are already an expert in a given topic, you will naturally use the kind of related vocabulary that Google can identify and use to rank your page. If you’re not an expert, you could find one to write your article for you. This is the model behind many successful websites, such as WebMD or About.com: Experts are hired to provide content on their particular niches, with all of that content being pulled together into a single site by the webmaster.
Depending on your situation, this may not be possible. You may not have the connections or budget to hire a team of experts to create the content for your website. Fortunately, it is possible to write like an expert without actually being one. This will require some research and effort on your part, but it’s a worthwhile endeavor if you wish to create high-quality content that will earn a high page rank and invite ample traffic from visitors.
When an expert writes an article about a topic he is familiar with, that article will automatically contain certain words. These words are essential to the topic, and they work together as related keywords to convey the meaning of the article to the search engine.
For example, someone writing an article about car insurance would likely use words like “deductible,” “collision,” “coverage,” “claim,” “liability” and “risk.” These words are necessary to explain the topic of car insurance. As such, you can be sure that any high-ranking article about car insurance will include most or all of these words.
Similarly, specific topics within a niche will have their own specialized keywords in addition to the general niche vocabulary. For example, an article about filing an auto insurance claim will include most of the words above, but it would also most likely include terms like, “adjuster,” “inspection,” “at-fault,” “repairs” and “estimate.” Again, this is because those are words that are necessary to discuss the topic at hand.
Every topic will have its own related keyword groups. In a moment, we’ll look at how you can identify the niche vocabulary for a given topic. But for now, the most important thing to remember is that understanding how to use related keywords will lend an air of authority to your site and boost its quality while also improving your page rank.
Google uses a sophisticated system for identifying whether a site is valuable. It ranks sites according to their authority. In other words, Google will give priority to sites written by experts or providing expert-level information. From the perspective of a user, this makes sense: If you were looking for information on a topic, you would want to know that the information was correct, valuable and not something that you already knew through common sense. To improve the user’s experience while browsing, search engines now place the highest value on authoritative websites.
Techniques For Writing Articles That Your Readers And The Search Engines Love
As Google continues to update its search algorithms, webmasters everywhere are struggling to keep up. The sharpest among them have realized what others have yet to discover: SEO as we know it is dead. The old tactics for getting your work recognized and rewarded by search engines have stopped working. In many cases, these formerly safe SEO practices can now result in your site actually being penalized and losing rank. This shake-up is huge, and it’s left many webmasters scrambling for answers about how to create the content that Google wants to promote.
The good news is that while old SEO tactics no longer work, your page rank is not left to chance. You can control how well your pages perform in searches by modifying your content. In this regard, SEO is still alive and well. But now, instead of crafting content that will appeal to search engines, your goal should be to create sites that will be meaningful and valuable to visitors. Sites that succeed in that will continue to do well regardless of what changes occur to search engines in the future.
In this guide, we’ll look at the details of crafting authoritative content. First we’ll look at what exactly authority means in the context of building webpages. Then we’ll look at how the concept of a “good” page has changed thanks to the evolution of searching and SEO practices. After that, we’ll get into the details of crafting the kind of high-quality content that will bring visitors to your site and boost its ranking.